I’m a creative lead designer specializing in branding. My process begins with a deep understanding of the brand and project objectives. With a strategic and systematic design approach in mind, I develop visual stories to create emotional connections with the audience. Originally from Japan and now based in the U.S., my multicultural background forms the foundation of my style.

I’ve worked on brand refresh, brand guidelines, identity, packaging, advertising, UI, and social media for clients like Twitter, Airbnb, Amazon, Neato Robotics, and Toyota.

At Neato Robotics, I led a team of designers, delivering cohesive visual solutions in branding and marketing that resulted in a 78% revenue growth from 2021 to 2022 and doubled social media followers.

My passion lies in developing the best design solutions for each project, striving to create a positive impact for my clients and the world through design.

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Areas of focus
Brand System Design, Advertising, Packaging, UI, Print, Illustration, Animation, Creative Direction

Education
Academy of Art University
Bachelor of Arts, Graphic Design

Past clients
Twitter, Airbnb, Amazon, Neato Robotics, Woven by Toyota, Stanford University, Cengage Learning, Ravenswood Winery, City of San Francisco, Larkspur Hospitality, Skin Spirit, Scleroderma Research Foundation, Within3

Languages
English, Japanese

Email
taehatayamadesign@gmail.com